Good Reading : February 2015
Before you start printing your book you should research who will distribute it to bookshops. There’s not much point, after all, in expending a great deal of effort on writing, editing and designing your book if you don’t get it into the hands of as many potential readers as possible. If you are publishing your book with a self-publishing company, find out if they offer distribution and marketing services. Publicising your book and getting it into bookshops are very important parts of your overall plan for your book, and you need to know early on who will help you through this process – and how much help they will give you. The key questions to ask are: Does your publisher work with a distribution company? Do they have a sales team that will sell the book in advance to retailers? Are all costs clearly outlined in an agreement? If you’re publishing an e-book, have you organised its distribution to e-tailers? Remember, it is imperative to pre-sell your book to bookshops and libraries! Make sure you get this right or your publicity and marketing could be worthless. It is a legal requirement that a copy of every printed book published in Australia is deposited with the National Library and with your state or terr itory library. For infor mation on how to deposit your book with the National Library and your state or terr itory library, visit nla.gov.au/legal-deposit. Want more information? Contact the Australian Society of Authors, asauthors.org or phone 02 9211 1004. SELF-PUBLISHING GO FORTH – AND MULTIPLY Making sure that you put effort into the distribution of your self- published book will mean better sales.
December January 2015